Curtain Call for Catapult Earth – Thank you for those that have supported us!

Catapult Earth

Catapult Earth

It’s been a learning experience. I realise we tried to start a business and then had baby number 3 so that limited my capacity to go out selling our tees. If only we had cracked the www. market, or even the mainland market maybe??  We missed out on a grant. No networks. So many factors that ultimately has meant no more fabulous tees made here in Tasmania.

How can we compete with the big outdoor gear labels when they sell 2 x merino tees for $50? Our tees cost more than that per unit to make! …. But it was never about competing! It was just about creating and making an income from something that was going to grow and evolve overtime. Giving people an opportunity to own something unique and made with love. Something limited. A walking piece of art!

Maybe that’s the wrong attitude? It was never meant to be a short term investment but after 5 years of planning, creating and bringing our business into being it’s time to read the writing on the wall! Not once have we had any negative feedback. We haven’t had much of a budget for advertising. We maybe should have not put our tees into shops on commission as there is no incentive to sell? Who knows. Ultimately I believe our drive was purely creative and not selling… We thought the word would spread. But it’s just not the right product.

But I still have this unfulfilled drive to create a business that works for us and the family. I wont be going away. At the moment though we are at a loss to know where to start. Children get sick and being number 1 carer, taxi driver, chef, gardener… the list goes on. But over the next 2 – 3 years I feel a change in the wind. When all are at school. I just have to be more patient and just keep researching when I can. Talking to people and believing that I might still be able to make something work in the end?

Anyhow, we have limited numbers of merino tees left. I’ll forward the list here incase anyone is interested in getting in touch. They are very limited and very unique. Designed and made in Tasmania. There aren’t many things that can boast of this. And a bargain at $90 plus freight. Email me if you are interested at

Thank you again to those who did buy a tee! We are humbled by your support and we are sorry to let you down. We know some of you bought over consecutive years and were eager for more! Believe me, we wanted to give you more! ….. All good though. Stay tuned for the next big thing 😉

Have a fabulous day! 🙂


Elements – Women’s Merino
Large: 2 x Red
1 x Brown
Medium:3 x Brown
Small:1 x Red


Blown Away – Women’s Merino
Large:1 x Blue
1 x Green
Medium:5 x Blue
1 x Grey
Small:1 x Blue
Blown Away

Blown Away

Catapulted – Women’s Merino
XLarge:1 x Green
2 x Red
Large:1 x Green
2 x Red
1 x Brown
Medium:3 x Red
3 x Brown


Man V’s Rock – Men’s Merino
Large:2 x Red
Medium:4 x Medium
Small:1 x Green
Man V's Rock

Man V’s Rock

Aqualung – Men’s Merino
Small: 1 x Blue


Elements – Mens Merino
XLarge: 1 x Brown
Large:4 x Brown
Medium:3 x Brown
Small: 4 x Brown


Freak Out – Men’s Merino
XLarge:2 x Green
Large:5 x Green
Medium:3 x Medium
Small: 1 x Small
Freak Out

Freak Out



Wear it this way Mum!

Catapult Earth Merino Tee Made in Tassie!

Catapult Earth Merino Tee Made in Tassie!

Now honestly, I’m back on the path of discovery. What beautiful light we had tonight….. totally out of the blue when the weather has been so crap! That is raining and cold for at least 6 weeks now. I’m starting to think we live in the Antarctic region where in winter, the penguins never see the light of day! But today for the briefest of times it showed it’s face and I thought I would get daughter no. 2 in one of our merino tees to give our FB page a bit of a lift!

Was happy with the result and wanted to share!



I still haven’t found my ‘web-feet’!

As of yet I haven’t posted anything on my blog about the logic – so to speak –  behind some of our designs. This one is my hubby’s and a total boy thing but I can see where it comes from and why people like it! My boy is so clever!

It’s a gecko and he’s rock climbing. That’s the simple version. Quoted from our website in Boris’s words:

A limited edition tee.

Clinging in desperation. The crux seems impossible from this angle. Gathering strength – calculating the move, poised, there is only one way to go.
I’m a Gecko on the edge!!

A Gecko on the edge!

A Gecko on the edge!

He looks very vulnerable me thinks! It captures that sense of the need to take the next step into the unknown!

Appropriate ………………….

You know I find it the weirdest sensation owning a blog or a webpage. You know people are watching even if you’re not.  If you don’t access it everyday it seems that it just floats away from shore like a boat cast a drift on a rippling endless lake. Only the edge you stand upon seems clear. Then a few days or months later you use this edge  to wade into the cold dark water and drag your boat back to shore. Then you take time to dry yourself off before you enter your own created world. The one you have set afloat.

Now sometimes much to my disgust, I know that some of us, (Me included) are, and always have been, too honest for our own good. But I do live in the hope that one day that honesty will bring with it a certain kind of reward. I don’t know what yet? Maybe clarity? That would be good! But I resign to the fact that I think how I feel, and try and have faith that I’m not leading myself down the garden path or into the face of immanent disaster!

As we had child number three our little business was put on hold and so I in particular have gone months without looking at out beloved website. Tax time and now suddenly I’m updating inventory and trying to learn a bit more about the delicate intricacies that the world of the web provides. I’m doing this by surfing myself into more knowledge and without too much outside influence I’m heading in my own direction. Good or bad? I am unsure. Isn’t this world’s success measured by the connections we make? In thus I feel a total novice! Exposed. Set a drift in that little boat I so dutifully waded back to shore.

I do choose to keep on searching. I’m creating not only in the artistic sense. But the way I traverse my way though the land of ‘www’. I share my blog on our Facebook page. I want to learn how our website works now so I can download onto that. How does it all interconnect? (That’s a biggy!) How do people find me? How do I find them? My dreams may only be ‘my’ delusions but it keeps me going.

 Enjoy your HUMp day


Weekly Photo Challenge: The Golden Hour

The Hazards - Coles Bay from Friendly Beaches

The Hazards – Coles Bay from Friendly Beaches

This is also a photo I’ve used on cards for Catapult Earth! I really love this shot and it fits with the challenge for the week!

Enjoy your week!


Living with Catapult Earth Merino Tees

Catapult Earth bubble business

Catapult Earth bubble business

It has been a LONG time since I first started fiddling with this blog site! I so ‘DO’ want to have my own blog but because of a hectic life with children that demand attention day and night I haven’t had the chance to really work this thing out! I WILL! But you will have to bare with the fact I’m on a ‘go slow’. I want to get our business out there and explain a bit about who we are along the way! Oh, time is short…. time to serve up the snags and salad for dinner…. Gotta love that scraped on lipgloss from concerned toddler just now! Smells like strawberries, yum!